Services
Market Access
Healthcare market access requires a nuanced approach. Creating bespoke market access strategies before commercialisation can save time and money, ensuring a fast and sustained route-to-market that aligns with UK Healthcare needs.
Commercialisation
Transitioning from your market access phase to full launch requires a well-researched go-to-market strategy. We can validate your existing strategy or create a bespoke one for you.
Strategic Planning
UK and Global Healthcare is a rapidly changing, fast-paced environment. Our experts closely monitor the healthcare landscape—this horizon scanning helps you set timely goals and develop a plan to achieve them. We can also support you in pivoting an existing strategy helping to minimise missed opportunities. Including support with NHS Net Zero compliance.
Execution
Through targeted health economic analyses, real-world evidence generation, and innovative pricing models, we aim to demonstrate the value proposition of our offerings and facilitate seamless market access within the NHS, ultimately improving patient access to innovative healthcare solutions while ensuring sustainability within the healthcare system.
Market Access
Market access activities behind successful launches vary depending on the offering. We align three pillars: clinical, economic and patient enabling value across the whole system whilst incorporating the commercial opportunity.
Commercialisation
Commercialisation begins long before your healthcare innovation is launched and requires a deep understanding of the offering, its associated benefits and the marketplace. We work with you to develop a solid go-to-market strategy.
Strategic Planning
We work with you on your strategic planning and help you define a vision for the future—including short, medium and long-term goals and priorities. We help you plan for success while tracking the direction of the UK Healthcare market and its own long term plan.
Execution
The strategy is only as good as the execution. The key to success is to clearly communicate each planning stage to the team executing it. As your partner, we help you measure and track progress while keeping an eye on the digital horizon, so we can pivot strategically where necessary.
All the services you need to access UK Digital Healthcare Market
We keep track of this fast-paced landscape, offering insights to help you plan flexibly and give your innovation the best chance of success.
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We understand that success in the healthcare industry hinges not only on the quality of your innovation, but also on the ability to navigate intricate healthcare systems, reimbursement challenges, and evolving market dynamics. With our deep industry expertise, strategic insights, and unwavering commitment to excellence, we help you to overcome barriers and unlock opportunities for growth and impact.
Victoria Wilbraham-Mitchell
Founder and Managing Partner
Victoria is a Senior healthcare executive who has founded UK Discovery Health to help launch impactful Innovations to the UK Healthcare Sector.